Marketing strategy development, campaign planning and implementation for acquisition, retention, and sales support programs

Marketing operations software implementation, configuration and optimization of Customer Relationship Management (CRM), Content Management System (CMS), Email Marketing, and/or Marketing Automation Suite

Customer Experience - design, implementation, and optimization of customer touchpoints (phone and web primarily) to maximize satisfaction, loyalty, and advocacy

Digital Product Management - develop strategy, conduct research and analysis, coordinate cross-functional teams in an agile environment to meet customer needs and drive business value